The exact kit Corvan uses at the start of every engagement: define your ideal customer across six attributes, build the buyer personas inside it, and write the core messaging that speaks to them. Three fill-out templates, free.
The six attributes of an ICP, with acceptable and unacceptable profiles
Buyer persona templates: priorities, objections, and where they buy
Core messaging worksheet plus a fit-scoring rubric for every lead
Inside
The ICP framework
Six attributes, plus the acceptable and unacceptable profiles most teams skip.
Inside
Buyer personas
Champion, signer, blocker: their priorities, objections, and answers.
Inside
Core messaging
Outcomes, value props, tagline, tone: written once, used everywhere.