Service 01 · Consultation

A go-to-market plan with owners and dates

The consultation is where every Corvan engagement starts: one focused pass over your product, positioning, pricing, and channels, closed out with a plan your team can execute the following Monday, with or without us.

StrategyICPPositioningPricingChannels
What’s included

One engagement, six deliverables

1

The audit

One week inside your funnel, analytics, and market. We interview your team, test your onboarding as a buyer would, and map where growth is actually blocked, before recommending anything.

2

ICP and buyer personas

Exactly who you sell to: the six-attribute profile, the acceptable and unacceptable customers, and a persona for every stakeholder in the deal.

3

Positioning and pricing

A sharpened statement of who you are for and why you win, tested against the alternatives your buyers actually consider. Pricing gets the same treatment: structure, anchors, and what to charge for.

4

Core messaging

Promised outcomes, value propositions competitors cannot claim, tagline, story, and tone of voice, written once so every ad and email says the same thing.

5

The channel plan

Which channels, in what order, with what budget, chosen for your market rather than fashion. Each channel gets a hypothesis, a budget line, and a kill criterion.

6

The handoff

A written plan with owners and dates, walked through live with your team. Execute it yourselves, or hand the ad and AI search lines straight to Corvan.

How it runs

Three weeks from kickoff to plan

The consultation runs on a fixed clock. Week one is the audit, week two drafts the plan, week three is your line-by-line approval and the live handoff. If we run the execution after, launch follows within days, not months.

Deliverables

What lands in your inbox

Week 1

Audit findings

Where growth is blocked, the funnel map, and your AI answer baseline, in writing.

Week 2

The draft plan

ICP, personas, messaging, channels, budgets, and kill criteria, ready for your edits.

Week 3

The final plan

Approved line by line, with owners and dates. Yours to run, with us or without us.

Questions

About this service

Do we have to buy the execution too?

No. The plan is written to be executable by your team on its own. Many clients run it in-house and come back for the ad or AI search lines later. The handoff is the same either way.

What do you need from us?

Access to your analytics and ad accounts, interviews with the people who talk to customers, and one working session in week three to approve the plan. Everything else is on us.

What if you find that our problem is not marketing?

We say so in the findings. If the blocker is pricing, product, or positioning, the plan says that plainly, because ads pointed at a broken funnel just measure the leak faster.

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