Every Corvan engagement starts here. One focused pass over your product, positioning, pricing, and channels, closed out with a plan your team can execute the following Monday, with or without us.
One week inside your funnel, analytics, and market. We interview your team, test your onboarding the way a buyer would, and map where growth is blocked before recommending anything.
Exactly who you sell to: the six-attribute profile, the acceptable and unacceptable customers, and a persona for every stakeholder in the deal.
A sharpened statement of who you are for and why you win, tested against the alternatives your buyers weigh, which often include a spreadsheet or doing nothing. Pricing gets the same treatment: structure, anchors, and what to charge for.
Promised outcomes, value propositions competitors cannot claim, tagline, story, and tone of voice, written once so every ad and email says the same thing.
Which channels, in what order, with what budget, chosen for your buyer. Each channel gets a hypothesis, a budget line, and a kill criterion.
A written plan with owners and dates, walked through live with your team. Execute it yourselves, or hand the ad and AI search lines straight to Corvan.
The consultation runs on a fixed clock. Week one is the audit, week two drafts the plan, week three is your line-by-line approval and the live handoff. If we run the execution after, launch follows within days, not months.
Where growth is blocked, the funnel map, and your AI answer baseline, in writing.
ICP, personas, messaging, channels, budgets, and kill criteria, ready for your edits.
Approved line by line, with owners and dates. Yours to run, with us or without us.
No. The plan is written to be executable by your team on its own. Many clients run it in-house and come back for the ad or AI search lines later. The handoff is the same either way.
Access to your analytics and ad accounts, interviews with the people who talk to customers, and one working session in week three to approve the plan. Everything else is on us.
We say so in the findings. If the blocker is pricing, product, or positioning, the plan says that in writing, because ads pointed at a broken funnel only measure the leak faster.