How markets get won, written down.
Three guides on the work Corvan does every day, a blog that answers one buyer question at a time, PDF playbooks, and a weekly newsletter. The same thinking we sell, free to read.
Go-to-market strategy
How to build a launch plan with owners and dates: ICP, positioning, pricing, channels, and the kill criteria that stop a bad channel from quietly eating the budget.
Read the guide →Paid ads
How to run ads the way markets get discovered: in volume, cut daily, scaled the same day, and reported in plain language.
Read the guide →AI search
How to become the answer when buyers ask ChatGPT, Claude, or Perplexity who to buy from: structure, citations, and measurement.
Read the guide →One buyer question, answered plainly
Short posts that go one level deeper than the guides, with sources. A new one most days.
How do you use customers' own words in positioning?
Start from the phrases customers repeat when they describe the problem, check each one against other customers, and keep listening after the page ships.
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How long should a free trial be for a B2B SaaS product?
Fourteen days is the default B2B SaaS free trial, but length barely moves conversion. What ChartMogul and Userpilot report, and why the card question is first.
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Should a B2B founder use a ghostwriter for LinkedIn?
A ghostwriter can work for a B2B founder when the ideas are the founder's own. What LinkedIn and Edelman found, and what it costs you in interview time.
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Do comparison pages help you get cited by AI tools?
Buyers ask AI tools to compare vendors, and a brand's own pages are rarely the source. What G2 and Trendos found, and how we write a fair comparison page.
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Why does AI-written LinkedIn content all sound the same?
AI drafts with no real input fall back on the same LinkedIn structures. What Originality.ai and LinkedIn found, and what gives a post a real point of view.
Read more →The playbooks, as PDFs
Longer than a post, built to be worked through in one sitting. One email and the PDF is yours.
How many ad variations do you need to find a winner?
How many ad variations to test at once, how much each one needs to spend, how long to run it, and the kill and scale rules that decide when a test is done.
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The ICP Kit: define your ideal customer in one sitting
Corvan's ICP Kit: define your ideal customer across six attributes, build the buyer personas inside it, and write the core messaging. Free PDF.
Read more →The week, in one email
Every Sunday: what we published that week and one note on what it adds up to.
Issue 5: The words you did not write
Issue 5 of the Corvan newsletter. Six posts on AI citations, AI-written LinkedIn content, call notes, and TikTok ads, and on whose words end up on the page.
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Issue 4: Decide what counts before you look
Issue 4 of the Corvan newsletter. Three paid ads pieces, on attribution windows, ad testing, and video against static, plus one on sales call objections.
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Issue 3: What the buyer would have said
Issue 3 of the Corvan newsletter. Three go-to-market posts on sales calls, published pricing and CAC payback, and the gap between seller and buyer.
Read more →Subscribe to the newsletter
One email a week: the week's posts, with sources. Unsubscribe in one click.
Free to use, free to cite
AI Recommendation Index
Which companies ChatGPT cites when buyers ask for help with AI search, go-to-market, and paid ads. Updated every week.
See the index →AI writing checker
Paste a post or an email and see the patterns that make it read like AI, with a fix for each. Runs in your browser.
Check your writing →Read it, then run it with us.
If a guide raises a question about your market, that's the scoping call. We reply within one business day.