The playbooks, as PDFs.
Longer than a post, built to be worked through in one sitting. Fill in the form on a guide and the PDF opens on the page and lands in your inbox.
How many ad variations do you need to find a winner?
How many ad variations to test at once, how much each one needs to spend, how long to run it, and the kill and scale rules that decide when a test is done.
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The ICP Kit: define your ideal customer in one sitting
Corvan's ICP Kit: define your ideal customer across six attributes, build the buyer personas inside it, and write the core messaging. Free PDF.
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