The week, in one email.

Every Sunday: what we published that week and one note on what it adds up to. Past issues below, no email needed to read them.

NewsletterOctober 11, 2026

Issue 5: The words you did not write

Issue 5 of the Corvan newsletter. Six posts on AI citations, AI-written LinkedIn content, call notes, and TikTok ads, and on whose words end up on the page.

NewsletterOctober 4, 2026

Issue 4: Decide what counts before you look

Issue 4 of the Corvan newsletter. Three paid ads pieces, on attribution windows, ad testing, and video against static, plus one on sales call objections.

NewsletterSeptember 27, 2026

Issue 3: What the buyer would have said

Issue 3 of the Corvan newsletter. Three go-to-market posts on sales calls, published pricing and CAC payback, and the gap between seller and buyer.

NewsletterSeptember 20, 2026

Issue 2: Ask what the number counted

Issue 2 of the Corvan newsletter. Two posts on paid ads, two on AI search, one on marketing budgets, and a week spent asking what each number counted.

NewsletterSeptember 13, 2026

Issue 1: Check the date on the benchmark

Issue 1 of the Corvan newsletter. One post on product-market fit and two on Meta and Google ads, leaning on numbers dated from 2011 to June 2026.